Anyone who has started a blog before will tell you just how hard it is to gain traction online. Maybe ten years ago it was as simple as posting some content, and waiting for the magic traffic fairy to come over and sprinkle some SEO unicorn-flavored pellets on your articles… but in today’s fast-paced world you have to work for your revenue.
Here are five things you must do when starting a new blog to become profitable:
1) Utilize Past Connections + Current Network
Everyone in the entire world has a ‘network.’ Some business people out there will think their network is the number of connections then have on their LinkedIn profile, while others will think its the number of Facebook friends you have, etc.
In reality, it is all of these things combined. It is your reach to other people in your targeted niche, your ability to send out a message to as many targeted people as possible and have them respond positively.
If you have a really analytical mind, think of your ‘reach’ as your online influence, and you can come up with a reach by adding up all of the engaged users on your social media connections, real friends, and email list.
That’s the number that matters because that is the number that turns into serious cash.
Here’s what you do: Reach out to your network as soon as you launch the new site, and promote it heavily across your entire network so you can create a new more specific network surrounding the new site. In no time you will be on the fast track to starting a new successful website, if you have great content.
2) Build The Site For Long-Term Success
Here’s another problem that has plagued new bloggers recently: the short-sighted money grab.
When you create a blog, or any website for that matter, you can’t attempt to make money from the get-go if you are trying to turn it into a super-generator of revenue in the future. It just doesn’t work, or more specifically, it makes things a whole heck of a lot harder.
If you have tons of pop-up ads and advertisements or sponsored links in each of your blog posts from day 1, are people going to share or enjoy your content? No.
The reason experienced bloggers can get away with that crap is because they have already proved themselves online, and they are now providing such a high level of quality in each of their blog posts that people are willing to put up with the marketing bullshit that comes along with it.
Just focus on building your readership first, then monetize your readers in the future after they know who you are and what you stand for.
3) Analyze Competitors And Niche
This is another big part of profitable website creation that often goes unnoticed. The big players in any niche are constantly split-testing their content and sales process. They would kill for a one percent increase in conversions because for a company like Amazing that would equate to millions of dollars in increased profit.
For someone like me it really turns into analyzing my Google analytics readings, and optimizing my pages for certain demographics.
Have significantly more men hitting your website? Then you can clearly optimize your content for your largest audience.
It sounds really simple, but tricks like knowing what type of browser is hitting your site the most, the usage rate of mobile phones, and even what countries send the most traffic will lead to you increasing your conversions with a bit of ingenuity.
4) Pick Your Unique Advantage And Follow Through On It
When you start a new blog, people just don’t know you enough. You might be an awesome writer, or whatever, but if your new readers don’t know who you are after the first visit on the blog you will lose them.
Remember this: anyone who hits your blog (assuming they are targeted traffic in your niche) and doesn’t convert into either a sale or an email opt-in is basically worthless to you. There are other conversions to take into account like social media connections, and that goes into the past group, but they are less worthy of your time… more of a passive way to increase your user engagement.
So here’s how you get on top and stay on top: Come up with something that makes your website awesome, compared to your competitors, and blast that everywhere.
Have more reliable information, more trustworthy authors, or more entertaining content…? Put that everywhere, brand yourself as the expert of your field who also isn’t afraid to show his true feelings. That’s how you build an audience as a new blogger.
5) Use Web Design To Your Advantage
Web design is another highly debated concept for many people in the internet marketing field and it has always boggled me. Well, if you aren’t involved in this issue yet, here’s the basic idea: ugly web design is known to convert well on sales pages.
Most people take that (factually correct) statement and try to apply it to everything else in web design.. can you see the problem already?
When it comes to a website or blog you need to have amazing web design to wow your readers so they won’t leave purely on the basis that your free wordpress theme is scaring them away.
Spending upwards of $1,000 on a professional web designer could actually be a great idea for your website.. but unless you are a millionaire right now you won’t have the disposable income to risk, so focus on paid wordpress themes from somewhere like themeforest.
Are there any other huge blogging problems or MUST-DO actions that I forgot to mention?
I tried to touch on the things that aren’t common knowledge, because it really pains me to see awesome blogs that don’t receive any solid traffic which new meme websites will thrive purely due to their viral nature rather than the quality of their content.