One of the most talked about questions in internet marketing is where to start, and that is going to start us off on this new serious of simple tips where I will cover some of the most coveted questions with really simple answers.
The main problem that causes this question to be asked all the time is the disconnection between someone who is successful online and someone who is just starting. When you are starting online you have no experience and no idea what to do… but if you are already making money online, chances are that you have an extremely narrow range of expertise to pull from.
That ends up making the noobies feel like there is no stable place to stand while they figure out their preferred craft. Right now I’m going to go over the easiest methods so you can jump-start your internet marketing journey, without going through problems similar to me at the time.
- Article Writing/Low-end services - It is really easy to get cheap + quick jobs on places like Fiverr or Elance or Freelancer… whatever, they are all pretty similar. If you want quick and pretty average money then check this out.
- Adsense - Anybody and their dog can make a website these days, and the bare minimum you need is a domain and hosting, which is incredibly cheap compared to the payouts. I prefer to take a twist on this method and focus on profitable blogging in a super-specific niche.
- Youtube + CPA - This is where you upload informative videos on Youtube to get traffic, and then offer a special download in the description section which forces the user to fill out a survey or email submit. So you get paid for each download. Not a terrible short-term idea.
- Those Stupid Pay To Click Links - Ugh. These are the worst option out of them all… (if you aren’t famililar, you get people to click on your link and they pay you $0.001 per click because they sell the traffic at $0.01) and you are wasting your time and effort entirely.
Each of these methods have their pros and cons, but you need to understand the reasoning behind these options before you can make a smart decision. Here’s the deal, for short-term income you can’t go wrong with something like article writing or offering a cheap service. That is essentially the same thing as working a minimum wage job but its actually a lot better than that.
- You are still working for yourself.
- You can work as much or as little as you want.
- You get to choose your work, so you will probably enjoy the work more.
- You will make much more than anyone doing a long-term plan like starting a website.
Essentially offering a cheap service online is great because you can make serious money without the hassle of having a boss.
The only method that I would not recommend at all is engaging in pay to click or pay to complete websites. They are just using your hard work to fund their own real business, and they are making 10x what you get from them… its almost like promoting an affiliate offer for 1% commission, it’s just stupid.
Cut Out The Middleman
I would probably call this the most valuable idea to hold onto as you are starting out in internet marketing. This fundamental stands true for offline business as well: the more middlemen you cut out of your sales process, the higher your conversions will be and the more money you will make.
When it comes to advertising, using a third-party network like Google Adsense is essentially using a middleman. But you can’t really circumvent them as a small player in the online market.
Unfortunately, you can’t really do anything about them because they are the best option, and unless you are running a website that gets hundreds of thousands of hits each month, you won’t be able to work out a direct advertising deal with a company. The good news is that they aren’t a bad middleman, they keep payouts high to keep their publishers happy.
An example of a really bad middleman is a pay-to-download or pay-to-view company. These are the websites that pay you for each person that you can get to download a file from their site, or view a certain advertisement. Make sure that you don’t confuse direct advertising for a middleman. Sometimes a (clever but sneaky) affiliate marketer will put himself in the middle of other affiliates and the commission.
A lot of times we see this with PTC sites where you get a chuck of money for completing offers or buying certain things, but you can guarantee that you are only getting 50% or usually much less of the real commission from the product.
Basically the idea is that you cut out the middleman, and go straight to the advertiser or ad agency, to make sure that you are getting the full commission on any product instead of giving a percentage to someone else.
The Other Methods
The other solid method I mentioned for newbies is called Youtube + CPA. Basically this method is effectively cutting out any middleman, and it allows you to directly advertise your CPA (cost-per-action) links to people.
The idea is that you start a Youtube channel around a topic that you are interested in, or one that you have a lot of knowledge about, and you start making videos where you always have a bonus at the end. Here’s the trick: You make the viewers go through a “content locker” before they get the download or link. (You just need to make sure they want whatever is behind the content locker.)
The magic of this process is that the content locker will take care of all the hard work, it will convert the viewers, and then give them the item you wanted to hand-out after they complete an offer.
This works great for conversions and noobies because it makes the process really simple –> post video with bonus and then link to the bonus with your niche-relevant offer.
Here’s A Sample Breakdown
- I’ll pretend I am starting a Youtube channel on healthy eating for stay at home moms. (Clearly a simple and profitable niche.)
- I would post 5-10 videos, staggered over the course of a month, on relevant topics. Maybe on the healthiest foods, the newest and hottest diets, and the new gluten-free movement.
- I would try to establish myself as the dominant person in this niche.
- After each video I would link to a special cookbook of healthy dishes made just for my subscribers.
- (It would take some work to create a small healthy recipe eBook.. but not much work overall).
- Then the link would be placed in the description as a content-locked version of the eBook, or something similar.
- You can really vary your method a lot, and its best to put a special twist on each method you copy, but you get the idea.
The other genius of the Youtube + CPA method is that you end up opening yourself to further monetization in the future as a paid Youtube associate (essentially just Google Adsense for video) if your videos gain a lot of traction.
Hopefully you can understand the monetization method behind this strategy. On top of this, you could once again cut out the (top-level) middleman as the CPA network, and lock the content with your own email submit form, so that you can start building your own email list, but that’s a much more advanced strategy.
For the beginners in the internet marketing world, it is actually not a bad thing to focus on short-term profits while you build your knowledge and experience.
It is always a good thing to have some extra cash laying around that you can invest in products or services to further your internet marketing career, and doing some basic freelance jobs can give you a solid amount of disposable income to work with.
In the future, you will want to look for long-term profits, because they will get you onto your passive income journey like me, although it doesn’t help until you have a very large amount of experience online.
How did you start making money online? Did you follow one of the methods I mentioned above, and would you change your introduction to internet marketing if you could?
Personally I got into internet marketing with basic article writing which gave me the money and stepping stones of knowledge I needed to advance myself. The other benefit was that as a student I had a very sporadic schedule so I would write articles in my free time, whenever that was, oftentimes at 3 in the morning.