We haven’t even gotten into the advanced tactics yet and I’m already giving out one of the strongest tips. Get this, search engines have one goal in mind: money.
How do they get this money? Well, they have to stay on top of the search engine market, and they accomplish this by having the most relevant content top their SERP’s. Here’s the idea, they are looking for content that is the best for their users. This entirely contradicts the last 10 years of SEO mainstream theory.
Everything changed with Panda and Penguin, everything. The search engines were always getting smarter over time but these past few months have demonstrated just how powerful the teams behind these engines really are.
They finally made the switch and created an automated system where their algorithm can rank pages based upon user enjoyment.
Yes, you heard that right, now Google is affecting your rank position by how fast your website loads, the usability of the menu and links, and your layout.
For this reason, if you are an advanced coder, you just got moved up two places in Google’s book. What do I mean? Fully HTML pages are going to come back in style, just remember that you heard it here first.
The main creation of website hasn’t been custom HTML templates in years. People can use CMS’s like Blogger or more likely WordPress (although there are tons of different ones) to create a super easy format for a website.
Now, those CMS’s were actually originally designed for blogs, but they have been morphed into this amazing form of SEO-formed templates and good-looking themes. Regardless, html is the way to go if you have the time, but for mass posting organic content you can’t go wrong with a CMS.
The more basic HTML that your page has will help you out with optimization while also allowing you to have an original site. In short: take advantage of custom HTML pages while they are still a thing of the past, they will be making a comeback very soon.
Now the next important tip that encompasses your website goes hand in hand with the last one. Don’t choose to save money on your servers.
Now more than ever Google is going after user experience, and in highly-targeted split-tests made on this subject, we have realized that the speed of a website on the server side has an enormous effect on the SERP’s.
What does this mean for the average user? Not much, but I’m assuming that anyone who is reading my guide is going after that million-dollar website not just a side project for fun. Related tip: that extra CSS or html that you decided to test out on your site is hurting your SEO efforts. Google now penalizes for non-clean coding and non-optimized code.
Another important factor is the location of on page SEO. Yes, the actual position of words has an effect on their ranking, I’m not talking about the size/bold/italic or heading codes, I literally mean location.
Personally I haven’t been able to come up for an explanation to this, though it has been repeatedly proven in lengthy tests, but the higher up in your page that a word (or keyword) appears has an exponentially increasing effect on search engines.
This means that even if you had plain text saying, ‘Dog Houses for Sale,’ at the very top of your page it would rank significantly lower than the same phrase in <h1> tags, bolded, and italicized at the bottom-most part of your page.
Currently my main hunch for the reason that Google implemented this is that the comment sections for websites are almost always at the bottom of the page and maybe this was an indirect was of lowering blog-comment spam’s affect on the SERP’s.
Use this to your advantage, as there is little to no chance that your competitors have realized this.