This topic is unfortunately becoming more and more common, so I decided I needed to address it… the dreaded (not provided) in google analytics.
I have always been a huge fan of the google analytics platform because its really simple and easy to use for everyone without technical knowledge. To be honest, when I got into the internet marketing game I knew nothing about programming/coding etc, so it was nice to have something be simple in the whole process of marketing.
Well, the best part of an analytics program is that it gives you information about key performance indicators… it lets you know what keywords are working best for your search engine optimization strategy (and your overall website performance).
Basically, what google analytics used to provide (before the dreaded “not provided” came around) was immensely valuable. It would help you figure out exactly what keywords you should target, but it also told you how long each visitor stayed on your page, if they “bounced” from the page, and how many pageviews they went through before leaving.
What Does The (Not Provided) Mean In Google Analytics?
Now, since google has been moving more and more towards https/ssl encryption on their web searches, they have started hiding information from marketers/business owners alike… and it really sucks.
Nowadays you are lucky if you get to see the keyword information on 10% of your total organic traffic. Literally over 90% of my google analytics SEO information falls into the (not provided) category — where it all gets lumped together and I get a general overview of the traffic’s demographics.
Google actually plans on pushing this percentage closer and closer to 100%, as they move over the rest of their web search into the (not provided) category.
Don’t get left behind — stay up to date on the latest SEO trends… and learn how to sway the SEO gods in your favor.
It still gives you an average for your CTR, bounce rate, and all the rest, but that is no-where near as valuable as the original information.
As you you can, this is a real pain in the ass, and will end up slowing the growth of many businesses by limiting their analytical data.
If you are an affiliate marketer… maybe it’s time to get a little creative with your SEO/traffic sources.
Can We Fight The Shift Toward SEO ‘Nightmare-Land’?
Unfortunately, there really isn’t anything you can do to get back that information. There are other analytic providers available… but obviously none of them have inside information from the google search results.
There is a bright side - Part of internet marketing, and business in general, is the ability to adapt to new challenges… and everyone in the entire world has to deal with this problem. In my opinion, we should take this as a positive, it means you have a chance to beat out your competition that isn’t up to the latest standards with their SEO.
In a way, this is just evening out the playing field, since everyone in the world is affected… so take this as an opportunity to push forward with your SEO strategy.