Just like everything else in life, making money online is not smooth-sailing right from the start. Yeah it takes dedication, hard work, all of that fun stuff.. but what it really takes to be successful online is consistent access to high-quality traffic.
It doesn’t matter what product you are selling, what niche you are within, or the price of your product.
If you have the right traffic, anything (but primarily making those conversions) is possible.
Without further ado, take a look at these three ideas to see if you can implement them into your own online business.
3 Profit Boosting Qualities Of Successful Online Marketers
1. Access to high-quality, targeted, and valuable traffic
Selling a product effectively boils down to your ability to build an online brand, monetize it effectively, and then repeat the process over and over again as you (hopefully) gain more money overtime from each revolution of your sales process.
You can take 100% advantage of your opportunities by attempting to make a ‘conversion’ from each customer that visitos your site. For some people, every single one of their unique views or hits from Google is a potential customer and it is their website’s job to convert as many of these visitors into repeat purchasers and life-time customers.
For a blog, the ‘life-time value’ of your ‘customers’ is equivalent to how many posts they read during the span of time they are frequently visiting your site. You can increase their LTV by capturing their email, getting connected with them on social media, or having them subscribe to your Feedburner.
The first blog/business/website you start is always going to be the hardest fight for one reason: you have no free access to high-quality targeted traffic… yet.
2. The ability to consistently convert their past-customers
Efficiency is the name of the game when it comes to
internet marketing business in general. Let me give you an example, a business can increase their profit in one of two ways:
- Lower expenses – Cut out their ‘profit leaks,’ get rid of advertising that’s not bringing in a positive ROI, etc.
- Increase Revenue - Higher click-through-rates, better conversion percentages, optimizing/split-testing
The professional internet marketers, as opposed to weekend-warriors from the ‘forum that will not be named,’ know that they have a limited amount of potential buyers and therefore they need to make the most of their supply.
For most people, their products will only ever be viewed by 1-3% (blind guess) of their potential customers because they don’t have a large budget for advertising/promotion. For this reason optimization and conversion rates are not ever going to be a limiting factor.
Now, be careful with what I just said, raising their conversion rate would raise their income although it will never become a necessity while someone like Darren Rowse of Problogger could conceivably reach 90%+ of his potential market. (That’s including the reach from his affiliates)
Think about it: He runs the largest ‘blogging-improvement’ blog/website in the world and therefore if he loses a conversion that probably means he has lost a customer for life, where any other marketer will have a near-endless supply of eyes to set upon his landing/squeeze pages.
3. A ‘Unique Selling Proposition’ (Yep, the same one as in business)
Just like every business out there tries to differentiate itself from competition through a USP, you need to run your online marketing business like a reputable brand.
You need something special.
That’s the key to making serious money online, and its the sign of a true marketing entrepreneur.
Russell Brunson of DotComSecretsX is an amazing email marketer. He knows how to build a list, by giving away some serious value to his subscribers before he lays down the serious marketing/sales pitches.
His USP is based around providing insane content/value BEFORE he sells you on a pitch. Granted – this wasn’t the best example, as this is a very popular theme online in general, but it still counts.
Use These Tips To Beat Your Competition
If you take some time out of your day to contemplate these ideas, put them into action, and seriously believe in your marketing skills… it will all click and you will increase your profit, guaranteed.
Want to learn a bit more, check out this post: what is internet marketing. (It’ll give you some similar insight into internet marketing as a whole).
These tips aren’t anything revolutionary, but that doesn’t mean they are universally utilized, because they aren’t.
Bring in the visitors, convert the visitors, and then continue converting your customers forever.
It might just be the first passive-income blueprint that isn’t a scam.